Revenue Leak Calculator
See an illustrative revenue scenario for your follow-up.
Answer a few questions about your leads and follow-up. You'll see a revenue scenario built from your numbers and Align & Innovate's assumptions.
- Start
- Your numbers
- Your speed
- Every touch after that
- Your scenario
How this is calculated
The math works in odds. Your close rate is converted to odds, then adjusted for how fast you respond and how many times you reach out. Half of that modeled gain is kept, and the result is capped so no scenario goes past twice your current close rate. If you rarely or never follow up, the scenario uses the full capped amount. The speed ratios come from a 2011 Harvard Business Review reported analysis of about 1.25 million leads at 42 companies. The touch counts are Align & Innovate planning counts, not research findings, and the 50% reduction in the modeled gain is a conservative adjustment chosen by Align & Innovate, not a validated lower bound. Every citation and assumption behind the model is written out in full in the research notes, so nothing in the scenario is hidden. View all research
Strengthen what's underneath the growth.